About
Where sustainability is not a marketing tool, but an essential and concrete part of business operations.
The correct knowledge in hair solutions and realizations is a necessary component in salon services that increases the self-confidence of your clients making you indispensable to your client. In the first place, it is very important that the hair addition provides perfect comfort, fits perfectly with the basic hairstyle and is indistinguishable from your own hair.
Pretty hairstyles have always been prized and have been gaining popularity for years. This is precisely why hair extensions and weaves are so popular. In addition, the various uses that looks give are so important. Good to know: we work on the human body and preventing hair damage is very important to us.
History matters
1980
Started as a hairstylist VEVA
1991
Expansion
1993
Started with hair extensions
1995
Started with hair extensions distribution under the name PERFECT BEAUTY BVBA
1999
Changed the name to GREAT LENGTHS B.L.F.
1999
Expansion of GREAT LENGTHS B.L.F. to KORTRIJK in a larger building with training.
2004
Expansion of GREAT LENGTHS B.L.F. to Kuurne (Kortrijk industry) in a larger building with more space for storage and training.
2015
Expansion of GREAT LENGTHS B.L.F. to the Netherlands in Gouda.
2022
Name change to Veva Brands BV.
2022
Introduction HaireXtends
2022
Introduction Hair Thoughts
Our history at Veva began in 1980, when she started her journey as a hairstylist. But soon she noticed that some of her beloved clients were struggling with hair issues. Veva was determined to find a solution to help these people. Her quest brought her to London, where she met someone at a trade show who shared the same passion for hair as she did.
In 1991, Veva pioneered the introduction of hair extensions in Belgium, the Netherlands, Luxembourg, and France. She wanted to give her clients the opportunity to have beautiful, longer locks and to boost their self-confidence. It was a significant step forward and laid the foundation for what would later grow into something much larger.
A few years later, they decided to expand their offerings and began distributing hair products under the name “Perfect Beauty BVBA,” with the salon as their base. In 1995, “Perfect Beauty BVBA” was officially established and quickly became a well-known name in the industry.
In 1999, they moved to a larger facility in Kortrijk, allowing them to better serve their growing clientele. But that was not the end of their evolution. They also decided to change the company’s name to “Great Lengths BLF BVBA,” reflecting the team’s commitment to the highest quality and perfection.
In 2004, we moved to a larger building with more space for training and storage.
In 2022, with years of experience and expertise behind them, they decided to take a step further. They introduced not one, but two new brands to the market, along with a wide range of new hair additions. Why offer two brands? Because every client is unique. Some have fine hair that curls easily and absorbs moisture, while others have thicker hair. They believe that their partners should have the freedom to choose a hair structure that best suits their clients, allowing them to make professional choices that meet their needs.
In addition to the variety of hair extensions, they also offer an extensive range of products, including Keratin Prebonded extensions, tapes, machine wefts, hand-tied wefts, invisible wefts, hair replacements, clip-ins, halos, ponytails, and much more. They continue to expand their range to meet the ever-changing needs of their clients.
With a rich history and an eye on the future, Veva Brands BV remains committed to delivering high-quality natural hair products and solutions that help people feel confident and radiant. And this is just the beginning of what’s to come.
01.
Correct hair addition
Each hair addition is unique and always tailored to the client’s needs. As an extension specialist, you provide dermatologically sound hair additions time after time
02.
Comfort and hair preservation
The client receives only a hair addition that is almost imperceptible, comfortable and does not cause discomfort such as itching, pain or hair damage.
03.
Seamless connection
The connection cut from the basic hairstyle to the hairstyle to be achieved is seamless. No transition can be seen between your own hairstyle and the extensions.
04.
The Importance of Sustainability
A sustainable application where the human factor is important and you still really connect with both retailer and consumer is more relevant than ever.
05.
Respect for hair
In many extension salons, there is a lack of respect for the client’s natural hair. At Veva Brands, this is one of the main pillars.
06.
Periodic retraining
A hairdresser who does not learn will remain in the past. Techniques change, proprietary habits are created and much more that keeps you from being considered an expert salon.
07.
Versatility in hair additives
There are a lot of options in applying hair extensions. First, there are the different systems but also the hair addition itself offers so many perspectives.
08.
Expertise is recognized
Master salons are salons where almost anything is possible in terms of hair additions. These salons are highly skilled in extensions and are known for their expertise and skill.
